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he magic lantern, sometimes called the
father of film, was invented in Europe in the 1650s.
Images were painted onto glass and projected using candle or lantern
light onto walls, cloth or other surfaces. Later, lantern slides were
made by taking a photograph and printing the image onto transparent
glass, which would then be sandwiched together with another piece
of glass to protect the emulsion. Many times the black-and-white images
were hand-colored, work that required a delicate hand, for any mistake
would be magnified mercilessly.
By the late eighteenth century, the magic lantern had become a favorite
tool of the itinerant showman, who traveled the countryside entertaining
small audiences, often with images of goblins and devils. The first
major magic lantern show was the Phantasmagoria, presented in Paris
in 1799 by a Belgian gentleman who adopted the name of Robertson.
Cleverly staged in a deserted convent, he intrigued and terrified
his audience with a combination of strategically arranged props, floating
ghostly figures achieved through the use of the magic lantern, and
frightening sound effects. The production was an immediate hit, and
soon imitators appeared in America, fascinating audiences up and down
the eastern coast with their macabre productions. Other showmen, sometimes
called professors, stuck to tamer material, offering shows
with Biblical, moral or other themes.
By the end of the nineteenth century, the magic lantern had reached
its zenith. Presented in schools, churches, theaters and even in the
home, these sometimes elaborate productions told stories, illustrated
sing-alongs or presented information about a specific subject. Shows
frequently included special effects such as dissolving images and
animation. In the theatrical lantern shows, a showman and a musician
provided the sound, assisted by the audience who clapped, shouted,
or enhanced the presentation with horns and tambourines.
The American master of the genre was Joseph Boggs Beale, whose work
became part of his publishers effort to present great literature,
history and religion on the screen from about 18801915. By the
early twentieth century, however, the development of the motion picture
film drew audiences away, and the era of the magic lantern came to
an end. The last magic lantern slides were produced in the early 1930s.

John H. Patterson shared the American
fascination with the magic lantern, using the medium primarily to
educate and reform. Firmly believing in the power of teaching
through the eye, he found in the magic lantern slide the perfect
way of spreading his ideas. The Companys collection was begun
in 1891, when Patterson used a lantern slide to throw reflections
of parts of cash register machinery upon a screen to illustrate points
he wanted to make to his employees. This method worked so well that
he eventually expanded the Photography Department to include seven
women, who painstakingly hand-colored each slide.
In 1892, when John H. Patterson began his crusade to improve the NCR
factory grounds and the surrounding South Park neighborhood, he used
lantern slides to teach his ideas on home improvement and landscaping
to employees and residents. As time passed, the number of topics grew
to cover the broad range of subjects which interested Patterson or
on which he held strong opinions. Health, religion, history, urban
reform, worker welfare programs, salesmanship, the art of window display,
business systems, and travel were just a few of the themes expounded
on in the many lecture programs produced by the Company.
These shows were shown not only in Dayton, but were used by the salesmen
in NCRs large selling force. Ever pragmatic, Patterson knew that
the shows not only forwarded his causes, but also promoted NCRs
image as the model factory of the world, which helped
increase sales. Thousands of requests were also received from churches,
schools and civic organizations for the slide lectures to be shown
or loaned out. NCR willingly obliged, never charging for this service.
At one time, the Company owned sixty-five lantern slide projectors,
which were in constant use across the country. Pattersons successors
continued to teach through the eye, adding thousands of
images to the collection. In the end, they left behind a legacy of
68,000 magic lantern slides, one of the largest collections known
today. It includes valuable imagery documenting life across the nation
and the world, and represents the time when the magic lantern reigned
supreme as the ultimate in optical projection.
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